A new search engine and social network provider called Goojje has appeared online in China. The site contains very similar branding to Google, and the final syllable "jje" sounds similar to the Mandarin word for older sister (jiejie). Say hello to Goojje, a Chinese search engine that looks remarkably like one we've seen before. It launched on January 14, and yes, it's filtered for less flavor. The way the name works is this: Jie Jie (Goojje) is mandarin for sister, while "ge ge" (Google) means big brother (er, shouldn't that be the other way round?) The Web Monster (ie, the real one) is being exhorted to stay by its sino-doppelganger, with a message on Goojje that reads, "Sister was very happy when brother gave up the thought of leaving and stayed for sister." Just a few days after Google first threatened to leave China, this lil' shanzhai site popped up. The title, Goojje is a pun. The jje part of it sounds like "jie jie (姐姐)"